Vridar

In a recent post I pointed out how information overload, even of hard facts, can function as propaganda rather than as a genuinely educational resource. At the time I made mention of Jacques Ellul as the source for this particular point. Here are Ellul’s words (in translation and with my own bolded highlighting for the tl;dr types) from his 1965 book, Propaganda:

That propaganda has an irrational character is still a well-established and well-recognized truth. The distinction between propaganda and information is often made: information is addressed to reason and experience—it furnishes facts; propaganda is addressed to feelings and passions—it is irrational. There is, of course, some truth in this, but the reality is not so simple. For there is such a thing as rational propaganda, just as there is rational advertising. Advertisements for automobiles or electrical appliances are generally based on technical descriptions or proved performance—rational elements used for advertising purposes. Similarly there is a propaganda based exclusively on facts, statistics, economic ideas. Soviet propaganda, especially since 1950, has been based on the undeniable scientific progress and economic development of the Soviet Union; but it is still propaganda, for it uses these facts to demonstrate, rationally, the superiority of its system and to demand everybody’s support.

Here Ellul presents examples of modern “rational and factual propaganda” such as

• the French economic film Algérie français which is “overloaded with economic geography and statistics. But it is still propaganda.”
• education in Mao’s China being based on “pseudo-rational proofs”
• American propaganda in the form of “rational and factual” news bulletins of the American services “based on ‘knowledge’ and information”.

We can say that the more progress we make, the more propaganda becomes rational and the more it is based on serious arguments, on dissemination of knowledge, on factual information, figures, and statistics.9

Purely impassioned and emotional propaganda is disappearing. Even such propaganda contained elements of fact: Hitler’s most inflammatory speeches always contained some facts which served as base or pretext. It is unusual nowadays to find a frenzied propaganda composed solely of claims without relation to reality. It is still found in Egyptian propaganda, and it appeared in July i960 in Lumumba’s propaganda in the Belgian Congo. Such propaganda is now discredited, but it still convinces and always excites.

Modern man needs a relation to facts, a self-justification to convince himself that by acting in a certain way he is obeying reason and proved experience. We must therefore study the close relationship between information and propaganda. Propaganda’s content increasingly resembles information. It has even clearly been proved that a violent, excessive, shock-provoking propaganda text leads ultimately to less conviction and participation than does a more “informative” and reasonable text on the same subject. A large dose of fear precipitates immediate action; a reasonably small dose produces lasting support. The listener’s critical powers decrease if the propaganda message is more rational and less violent.

Propaganda’s content therefore tends to be rational and factual. ….. Besides content, there is the receiver of the content, the individual who undergoes the barrage of propaganda or information. When an individual has read a technical and factual advertisement of a television set or a new automobile engine, and if he is not an electrician or a mechanic, what does he remember? Can he describe a transistor or a new type of wheel-suspension? Of course not. All those technical descriptions and exact details will form a general picture in his head, rather vague but highly colored—and when he speaks of the engine, he will say: “It’s terrific!”

It is exactly the same with all rational, logical, factual propaganda. After having read an article on wheat in the United States or on steel in the Soviet Union, does the reader remember the figures and statistics, has he understood the economic mechanisms, has he absorbed the line of reasoning? If he is not an economist by profession, he will retain an over-all impression, a general conviction that “these Americans (or Russians) are amazing. . . . They have methods…. Progress is important after all,” and so on. Similarly, emerging from the showing of a film such as Algérie française, he forgets all the figures and logical proofs and retains only a feeling of rightful pride in the accomplishments of France in Algeria. Thereafter, what remains with the individual affected by this propaganda is a perfectly irrational picture, a purely emotional feeling, a myth. The facts, the data, the reasoning—all are forgotten, and only the impression remains. And this is indeed what the propagandist ultimately seeks, for the individual will never begin to act on the basis of facts, or engage in purely rational behavior. What makes him act is the emotional pressure, the vision of a future, the myth. The problem is to create an irrational response on the basis of rational and factual elements. That response must be fed with facts, those frenzies must be provoked by rigorously logical proofs. Thus propaganda in itself becomes honest, strict, exact, but its effect remains irrational because of the spontaneous transformation of all its contents by the individual.

We emphasize that this is true not just for propaganda but also for information. Except for the specialist, information, even when it is very well presented, gives people only a broad image of the world. And much of the information disseminated nowadays—research findings, facts, statistics, explanations, analyses—eliminate personal judgment and the capacity to form one’s own opinion even more surely than the most extravagant propaganda. This claim may seem shocking; but it is a fact that excessive data do not enlighten the reader or the listener: they drown him. He cannot remember them all, or coordinate them, or understand them; if he does not want to risk losing his mind, he will merely draw a general picture from them. And the more facts supplied, the more simplistic the image. If a man is given one item of information, he will retain it; if he is given a hundred data in one field, on one question, he will have only a general idea of that question. But if he is given a hundred items of information on all the political and economic aspects of a nation, he will arrive at a summary judgment—“The Russians are terrific!” and so on.

A surfeit of data, far from permitting people to make judgments and form opinions, prevents them from doing so and actually paralyzes them. They are caught in a web of facts and must remain at the level of the facts they have been given. They cannot even form a choice or a judgment in other areas or on other subjects. Thus the mechanisms of modem information induce a sort of hypnosis in the individual, who cannot get out of the field that has been laid out for him by the information. His opinion will ultimately be formed solelv on the basis o£ the facts transmitted to him, and not on the basis of his choice and his personal experience. The more the techniques of distributing information develop, the more the individual is shaped by such information. It is not true that he can choose freely with regard to what is presented to him as the truth. And because rational propaganda thus creates an irrational situation, it remains, above all, propaganda—that is, an inner control over the individual by a social force, which means that it deprives him of himself.

Ellul, J., 1973. Propaganda: The Formation of Men’s Attitudes, Reprint of the 1965 ed. Vintage, New York. pp. 84-87

Continue reading “News, Information and Propaganda (How the Three Become One)”

A day after I posted The Limits of News Media as Information Sources Mano Singham posted what could even be called a companion piece, We need more analysis, less reading of tea leaves. He begins (I have reformatted it)

Political news coverage consists of roughly three parts.

1. First there is the reporting of an actual event that occurred (i.e., what makes up the ‘new’ in news).
2. Second, there is an explanation of the context in which the event occurred that consists of the history and background that led to the event and the people involved, plus any actual consequences, such as how a new law that has been passed will be implemented in practice and how it will affect people.
3. And finally there is the question of What It All Means, which consists of drawing broader conclusions and predicting future events based on the news event.

It is that middle bit that gets omitted or at best seriously abbreviated from most news reports.

Without that middle bit consumers of news are left without the most important details of all.

The second part requires not only some knowledge and expertise but also time spent in careful analysis.

Without that middle bit the news story is open to feeding popular beliefs, prejudices, misinformation, ignorance. Without that middle bit news stories potentially add fuel to bigotry and stereotypical and political, cultural, racial, etc biases.

How can it be otherwise? The news stories have to be selected and presented on the basis of what will catch the attention of the consumers and give them material they find interesting. Naturally the stories be selected and presented in a way that will tap into what is going to emotionally involve readers and viewers.

Many years ago I was required to study a couple of books by Jacques Ellul, one of them titled Propaganda. One counterintuitive detail he mentioned really pulled me up. He said that the very fact of mass media overloading consumers with enormous amounts of information, that is factual information, can in effect be a way of propagandizing a society. Information overload does not allow time for analysis or reflection and investigation. It ends up fueling the beliefs and attitudes that are taken for granted, “correct”, and so forth.

Frequently when I post something on topical subjects (e.g. “understanding Hamas”) someone will comment that my views are grounded in ignorance and supply a link to a webpage, often a mainstream news media article, to enlighten me of the facts.

When I see a news media article I will read it but I will also be conscious that it is but a single report that cannot possibly tell the “whole story”. We know the proverbial many witnesses of a car accident.

But let’s break that down a little.

Firstly, the news media report is usually the work of a journalist who needs to collect information. How often are they an eyewitness of the event? And even if they are an eyewitness, is that enough to report “the whole story”. (Again the proverbial soldier in the trenches reporting on a battle of which he necessarily witnessed only a part.) Who does the reporter interview for the information? And recall that the questions one asks and how they are framed can determine the types of answers one gets.

We know that very often reporters will rely upon official statements. Official statements themselves are generally the claims of certain politically interested parties. So again, how can we be sure we are reading “the whole story”?

And the media organization itself needs to generate revenue. They need to produce a product (news) that will in turn be sure to generate that revenue, so it is necessary for them to best study how to present the news, as well as to make decisions about what news should be prioritized. News has to sell to a particular market for the media organization to survive.

And that will always necessarily mean much detail needs to be stripped from the story, if background informative details were ever collected in the first place.

People who work for the organization are no doubt on the whole very sincere and believe wholeheartedly that they are doing a public service. That’s good, too, for the organization because it doesn’t want to struggle with any sort of cognitive dissonance.

So I keep in touch with “what’s happening” through mainstream media but at the same time I understand how filtered what I am reading necessarily is. It can never tell me the whole story.

For the whole story I always need to do a little bit of digging behind the media reports. That usually means finding reputable research into the actors of various news events. I mean scholarly and/or investigative journalist research. And I can never rely on just one piece of research. I always need to follow up the sources of certain works (via following through the sources mentioned in endnotes) and comparing with other research by other scholars, perhaps with a different perspective or background.

Or at least it means searching out news reports from diverse and often contrary political and other points of view. Such diversity won’t give final answers, in most cases, but it will generally make one aware of questions that need to be asked of each report and where further information is required.

And what I invariably learn is that one comes to have a very different perspective and understanding of what one reads in the news media when one comes to know a little of the persons, the organizations, the history of what is being reported.

Just to reduce this to a micro and personal example:

Some years back there was a newspaper and tv news report of a man who had shot another, killed him. In the news media he was a murderer, a villain in a dramatic story that caught the public’s attention. It just so happened that I knew that man personally for some years and considered him a friend. I spoke to him while he was waiting for his trial and later visited him a few times in prison. I knew a side of him that never made it to the media, or if it did, it was always in a distorted fashion. I am thinking of the many times his wife had betrayed him, his daughters turned against him, and I could only say I would have absolutely no idea what I would have done had I been in the same situation as he had been. But through the media the story was always black and white, or at most just a few hints of grey but never enough to lead anyone to question the core of the narrative.

Stories of events in the mainstream media are never comprehensive and can never, by definition, provide a genuine understanding of what has happened, why, or seriously inform us about the persons involved.