2018-06-30

How News Media Can be Dangerous

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by Neil Godfrey

A day after I posted The Limits of News Media as Information Sources Mano Singham posted what could even be called a companion piece, We need more analysis, less reading of tea leaves. He begins (I have reformatted it)

Political news coverage consists of roughly three parts.

  1. First there is the reporting of an actual event that occurred (i.e., what makes up the ‘new’ in news).
  2. Second, there is an explanation of the context in which the event occurred that consists of the history and background that led to the event and the people involved, plus any actual consequences, such as how a new law that has been passed will be implemented in practice and how it will affect people.
  3. And finally there is the question of What It All Means, which consists of drawing broader conclusions and predicting future events based on the news event.

It is that middle bit that gets omitted or at best seriously abbreviated from most news reports.

Without that middle bit consumers of news are left without the most important details of all.

The second part requires not only some knowledge and expertise but also time spent in careful analysis.

Without that middle bit the news story is open to feeding popular beliefs, prejudices, misinformation, ignorance. Without that middle bit news stories potentially add fuel to bigotry and stereotypical and political, cultural, racial, etc biases.

How can it be otherwise? The news stories have to be selected and presented on the basis of what will catch the attention of the consumers and give them material they find interesting. Naturally the stories be selected and presented in a way that will tap into what is going to emotionally involve readers and viewers.

Many years ago I was required to study a couple of books by Jacques Ellul, one of them titled Propaganda. One counterintuitive detail he mentioned really pulled me up. He said that the very fact of mass media overloading consumers with enormous amounts of information, that is factual information, can in effect be a way of propagandizing a society. Information overload does not allow time for analysis or reflection and investigation. It ends up fueling the beliefs and attitudes that are taken for granted, “correct”, and so forth.

Jacques Ellul

2018-06-29

The Limits of News Media as Information Sources

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by Neil Godfrey

Frequently when I post something on topical subjects (e.g. “understanding Hamas”) someone will comment that my views are grounded in ignorance and supply a link to a webpage, often a mainstream news media article, to enlighten me of the facts.

When I see a news media article I will read it but I will also be conscious that it is but a single report that cannot possibly tell the “whole story”. We know the proverbial many witnesses of a car accident.

But let’s break that down a little.

Firstly, the news media report is usually the work of a journalist who needs to collect information. How often are they an eyewitness of the event? And even if they are an eyewitness, is that enough to report “the whole story”. (Again the proverbial soldier in the trenches reporting on a battle of which he necessarily witnessed only a part.) Who does the reporter interview for the information? And recall that the questions one asks and how they are framed can determine the types of answers one gets.

We know that very often reporters will rely upon official statements. Official statements themselves are generally the claims of certain politically interested parties. So again, how can we be sure we are reading “the whole story”?

And the media organization itself needs to generate revenue. They need to produce a product (news) that will in turn be sure to generate that revenue, so it is necessary for them to best study how to present the news, as well as to make decisions about what news should be prioritized. News has to sell to a particular market for the media organization to survive.

And that will always necessarily mean much detail needs to be stripped from the story, if background informative details were ever collected in the first place.

People who work for the organization are no doubt on the whole very sincere and believe wholeheartedly that they are doing a public service. That’s good, too, for the organization because it doesn’t want to struggle with any sort of cognitive dissonance.

So I keep in touch with “what’s happening” through mainstream media but at the same time I understand how filtered what I am reading necessarily is. It can never tell me the whole story.

For the whole story I always need to do a little bit of digging behind the media reports. That usually means finding reputable research into the actors of various news events. I mean scholarly and/or investigative journalist research. And I can never rely on just one piece of research. I always need to follow up the sources of certain works (via following through the sources mentioned in endnotes) and comparing with other research by other scholars, perhaps with a different perspective or background.

Or at least it means searching out news reports from diverse and often contrary political and other points of view. Such diversity won’t give final answers, in most cases, but it will generally make one aware of questions that need to be asked of each report and where further information is required.

And what I invariably learn is that one comes to have a very different perspective and understanding of what one reads in the news media when one comes to know a little of the persons, the organizations, the history of what is being reported.

Just to reduce this to a micro and personal example:

Some years back there was a newspaper and tv news report of a man who had shot another, killed him. In the news media he was a murderer, a villain in a dramatic story that caught the public’s attention. It just so happened that I knew that man personally for some years and considered him a friend. I spoke to him while he was waiting for his trial and later visited him a few times in prison. I knew a side of him that never made it to the media, or if it did, it was always in a distorted fashion. I am thinking of the many times his wife had betrayed him, his daughters turned against him, and I could only say I would have absolutely no idea what I would have done had I been in the same situation as he had been. But through the media the story was always black and white, or at most just a few hints of grey but never enough to lead anyone to question the core of the narrative.

Stories of events in the mainstream media are never comprehensive and can never, by definition, provide a genuine understanding of what has happened, why, or seriously inform us about the persons involved.

 


2018-05-10

Still True After All These Years

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by Neil Godfrey

The sinister fact about literary censorship in England is that it is largely voluntary.

Unpopular ideas can be silenced, and inconvenient facts kept dark, without the need for any official ban. Anyone who has lived long in a foreign country will know of instances of sensational items of news—things which on their own merits would get the big headlines—being kept right out of the British press, not because the Government intervened but because of a general tacit agreement that “it wouldn’t do” to mention that particular fact. So far as the daily newspapers go, this is easy to understand. The British press is extremely centralised, and most of it is owned by wealthy men who have every motive to be dishonest on certain important topics. But the same kind of veiled censorship also operates in books and periodicals, as well as in plays, films and radio. At any given moment there is an orthodoxy, a body of ideas which it is assumed that all right-thinking people will accept without question. It is not exactly forbidden to say this, that or the other, but it is “not done” to say it, just as in mid-Victorian times it was “not done” to mention trousers in the presence of a lady. Anyone who challenges the prevailing orthodoxy finds himself silenced with surprising effectiveness. A genuinely unfashionable opinion is almost never given a fair hearing, either in the popular press or in the highbrow periodicals.

From George Orwell’s 1945 Preface to Animal Farm

It surely applies to more than just the media industries in countries like the UK, USA, Australia . . . . .

 


2018-04-16

Democracy, data and dirty tricks —

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by Neil Godfrey

Are any readers old enough to recall Vance Packard’s The Hidden Persuaders? I see Amazon sells a reissued 2007 edition of it. My copy was already old, published 1960, when I first read it. Hidden Persuaders was my introduction to the way the science of psychology was used by the marketing industry to influence potential buyers by subtle manipulation of emotions.

Much later I finally caught up with Manufacturing Consent by Edward Herman and Noam Chomsky; then Taking the Risk Out of Democracy by Alex Carey. Many other works on media have followed and I can now say I have some awareness of the history and methods of how stealthily propaganda has worked to guide “the masses” ever since Edward Bernays and the World War 1 era.

Tonight I watched Four Corners play the ITN documentary Democracy, data and dirty tricks. The promotional blurb reads

Four Corners brings you the undercover investigation that has left social media giant Facebook reeling through the unmasking of the secretive political consulting firm Cambridge Analytica.

Four months in the making, this ITN investigation for Channel 4 in Britain used hidden cameras to reveal the tactics used by the UK firm Cambridge Analytica to influence elections and undermine the democratic process in several countries.

Propagandists know the importance of avoiding any message that looks like propaganda. Soviet and Nazi propaganda was too crude to genuinely persuade millions. Hence control by fear was even more important than the message. Propagandists in western style democracies are far more successful because they are far more subtle. They know how to manipulate behaviour by appealing to emotions. Head arguments and cold facts are irrelevant.

In the program key persons in Cambridge Analytica are filmed boasting how they won the election for Trump by a mere handful of 40,000 votes in key states. It was their research that led them to target those states and focus on the margin of potential swing voters.

Can we begin to raise awareness and push for the role of propaganda to be taught in high schools as part of a core civics curriculum? Without such community awareness how can we expect democracy to ever survive surface.

 

 

 

 

 


2018-03-20

Forbes Posts Article on the Cruelty of White Evangelicalism, Then Pulls It

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by Tim Widowfield

On 11 March 2018, Forbes posted Chris Ladd’s article, “Why White Evangelicalism Is So Cruel.” It didn’t last the day. You’ll probably want to read it, as well as Forbes’ weak-tea explanation for taking it down.

We’ve discussed many times here how censorship traditionally works in the West. The government rarely gets involved, nor does need to, since the press dutifully polices itself. Even in the digital age, our media gatekeepers still keep at it, perhaps out of habit, but mostly out of cowardice.

These dinosaurs, reaching the end of the line, stumbling toward extinction, haven’t given up yet. And when somebody crosses the line, they’re ready to scold the offenders and tell them their message is “way out of bounds.”

As we all know, the truth has boundaries.


2017-11-02

The Decline in Analytic Thinking among U.S. Presidents and the Rise of Propaganda

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by Neil Godfrey

An interesting article appears in the current issue of Translational Issues in Psychological Science: it describes research (based on analysis of inaugural addresses, presidential documents, State of the Union Addresses, and general election debates) into the level of analytical thinking among United States presidents from Washington to Trump. (H/T Alternet)

The article, The exception or the rule: Using words to assess analytic thinking, Donald Trump, and the American presidency, by Kayla Jordan and James Pennebaker, assigns an “average analytic score” of 96.53 for George Washington at 96.53 and 43.99 for Donald Trump.

The scores for all the presidents are listed and analysed, but there appears to me to be one correlation that is not addressed at all in the discussion. It relates to a change or turning point with Woodrow Wilson. Let me explain.

The first twenty-six presidents, Washington to Taft, all have average analytic scores bouncing around the high 90s.

Then Woodrow Wilson appears and the 90s are touched only once after that:

I can’t say it’s a fact, of course, because I have not myself analysed the documents from which the scores were derived or the advice that went into the preparation of them.

But I can’t help but wonder if there is any causal relationship here to the introduction of “scientific” propaganda techniques through the Committee on Public Information (or Creel Committee). One of the more famous names on the Committee was, of course, Edward Bernays, a nephew of Sigmund Freud.

The age of propaganda through researched psychological techniques began in America with Woodrow Wilson’s efforts to persuade Americans to get involved in “World War 1”.

I don’t think the propaganda machine has removed itself totally from political usefulness ever since. The Cold War era was obviously a time of propaganda warfare, and one has to be an ostrich not to have noticed the efforts of “public relations” machinery in American presidential elections and political image work ever since.

Another graphic in the article that points to the Woodrow Wilson turning point: Continue reading “The Decline in Analytic Thinking among U.S. Presidents and the Rise of Propaganda”


2017-09-02

Life and views of a war correspondent

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by Neil Godfrey

A most interesting fifty-minute long interview with British journalist based in the Middle East, Robert Fisk:

Robert Fisk: life as a war correspondent

  • He does not believe a journalist should be neutral, but that he should take a position on rights and wrongs.
  • He offers interesting commentary on the media, how reporting practices have changed, and the consequences for the type of news the public receives.
  • For memory buffs, he has some interesting biographical commentary on his father’s experiences in war.
  • Contrasting today’s Western leaders who have not had personal experience with war with those of a previous generation.
  • He talks about his interviews with Osama bin Laden.
  • Lots of interesting personal anecdotes.
  • A great insight into one of the better journalists reporting on the Middle East today.

 

 

 


2017-03-23

Terror Attacks and the Quiet Counter-Terrorist Response

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by Neil Godfrey

I was wondering why the police spokesman addressing the media about the (presumed) terrorist attack in London had chosen not to reveal the name of the attacker. A day later I read that the media had been asked not to reveal his name. Good. I hope that request is understood to apply not just for the next 48 hours but for some weeks ahead.

The Sydney Morning Herald:

London attack: Police make multiple arrests after conducting six raids

. . . . 

On Thursday morning Assistant Commissioner of Police and Head of Counter-terrorism Mark Rowley revealed that police had raided six addresses and made seven arrests as part of their investigation, which covered London, Birmingham and other places.

. . . . 

He asked that the media not publish the name of the attacker at a “sensitive stage of the investigation”.

Presumably (hopefully) the British are following the French media decision to refuse to publish photos and names of terrorist attackers.

From July last year in The Independent:

Normandy church attack: French media bans terrorists’ names and photos to stop ‘glorification’

and in The Telegraph around the same time:

French media to quit publishing photos and names of terrorists to stop ‘hero’ effect

The Guardian/The Observer has this headline:

Media coverage of terrorism ‘leads to further violence’

The byline reads:

Clear link claimed between reports of atrocities and follow-up attacks

Hopefully the mainstream media will resist the temptation to continue spinning out this latest London attack to generate revenue for advertisers.

 

 

 


2016-09-15

About Vridar: On Politics, Religion and Propaganda

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by Neil Godfrey

If you are vain enough to think I am directing my posts about propaganda at you you are probably right. I am certainly revisiting my past and still preaching to myself.

Vridar was the fictional name Vardis Fisher use of the main character in his “autobiographical novel” The Orphans of Gethsemane. Vridar had been raised in a strict Mormon household and had to learn anew the fundamental lessons of life and love only after leaving that faith behind. I found myself identifying closely with Vridar in the novel.

Religion was only one part of what Vridar had to unlearn and come to understand. The same with me. My past experiences left me wondering how I could have been so completely wrong for so long about so many things in life.

As a significant part of my post graduate degree course in educational studies I found myself compelled (willingly) to investigate the difference between education and propaganda. The bizarre irony was that I remained true to my religious faith the entire time of my studies! How is such a double-bind possible? It makes no sense.

But it did happen and as I was breaking away in subsequent years from my faith I often thought back trying to identify how it happened.

I have also told before my disillusionment on leaving my faith cocoon only to find the same processes at work in others and the wider society that had, in concentrated form, led me into my “extremist” religion. The world was not immune. The same processes were all around me, everywhere. The difference being, fortunately, that in the wider world there is also more potential to exposure to opposing views, debate, and the processes that come together to radicalize some individuals are often (not always) in more diluted forms elsewhere.

Propaganda is a topic that is close to my own heart; it is a topic that opens one’s eyes to not only how the wider world works but also to how each of us works. I am no different from anyone else in that respect.

So let’s recap, and I am embracing here previous posts where I have set out a discussion of what Vridar is about:

Vridar is about attempting to understand religion, not simply bash and attack it.

It is about attempting to understand the origins of Christianity and other related faiths, especially the Bible, and is not on any crusade to undermine or attack them, either. Plenty of other sites do that quite effectively.

It is about trying to understand human nature, the way the world works, how our views are shaped, whether those views relate to religion, politics, human values.

It is about understanding anything else from time to time of special interest from history and science or wherever.

I am well aware many readers have left Vridar because of the non-religious topics, especially those relating to Islam and terrorism. That is sad, but inevitable. (Many mainstream religionists, both lay and scholar, have walked away, too.) I know that many people are not interested in exploring why the wider world “thinks” the way it does or how they have come to have the views they do. They are supremely confident that they understand all of these things very well. Just like I was confident that a post-graduate course exploring the nature of propaganda would not shake my faith, because I knew the sure grounds of my faith.

I have tried to make the most of the experiences that led to Vridar in the first place so that those earlier years could be somehow turned to something useful for anyone interested. I don’t claim to have definite answers, but I have learned some lessons and am very interested in learning and understanding, and sharing what I learn and come to understand here.

It is a shame that some readers are more interested in trolling, attacking, etc rather than discussing those things, but that’s how the world works.


2016-09-14

How Propaganda Subverted Democracy – the Beginning

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by Neil Godfrey

Previous two posts: (1) Propaganda in Modern Democracies and (2) “America, the most propagandised of all nations”

—oo0oo—

It began with the emergence of modern democracy. Historians have labeled the few decades prior to World War 1 the Age of Progress (compare the Gilded Age in the US). Business interests boomed and so did working class power. Democracy was on the march in both the UK and US: in 1880 10 to 15% of the population had the vote; by 1920 that figure had advanced to 40 or 50% — although in reality it was more a slogging series of trench battles than a march.

The Fears

It is hard for us today to imagine that two hundred years ago people were arguing that land itself was by nature “the free gift of the Creator to all his creatures, and not the produce of human labour, like money, food, or any other perishable commodity, it can never be a legitimate subject of property.” (Bronterre, The Operative, vol. i., no. 4, p. 1, 1838, cited in Dickinson 1898, p. 145) Bronterre was not alone. Robert Owen was among other prominent voices for the same principle.

Those who owned the property and capital were by and large alarmed by these developments.

[T]o the working class the question of political reform had been from the beginning a question of property. It was misery that made them politicians. They were convinced that all their suffering was due to unjust laws, and that, therefore, the only remedy was the appropriation of political power by the sufferers. Society, as it was constituted, was an organised conspiracy to rob the working class; it was the order of society itself that needed to be reversed, and the means to that reversal was parliamentary reform. . . .

It appears, then, . . .  that the political agitation of the working class was inspired from the first by the keen sense of distress . . .

[A] silent revolution has taken place. By successive extensions of the franchise and redistribution of seats the principle of adult (or at least of manhood) suffrage has come to be so far recognised in fact that a further extension of it is generally felt to be merely the logical corollary of what has been already done. . . . 

But the mass of the people into whose hands, in the course of devolution, the government will fall, are daily becoming more and more aware of what they mean to do with their power. The working class is ranging itself against the owners of land and capital. The nation is dividing into two antagonistic sections, and it is to one of these sections, that which is numerically the larger, that must fall, according to the democratic theory of government, the absolute monopoly of power. It is in this situation that resides the political problem of the English democracy . . . . (Dickinson 1898, p. 131, 146, 153, 159)

Goldsworthy Lowes Dickinson
Goldsworthy Lowes Dickinson

How serious a problem was the extension of democracy?

Universal suffrage . . . would give, it is supposed, to the more numerous of the two classes . . . the unconditional and absolute control of the legislature; they would therefore be able to effect, without further difficulty or scruple, a fundamental change in the tenure of property.

Stated thus crudely and frankly, but not, as I believe, unfairly, this conception appears to me to be a reductio ad absurdum of the whole theory of democracy, so far as it is held in any absolute sense. It is not true, and it never has been and never will be true, that the majority have either the right or the power to do anything they choose, in defiance of the claims or the wishes of the minority; and if ever a serious attempt were to be made to carry out the policy of the Socialists, the only result would be the breakdown of government altogether. Government by the majority is a convenient means of conducting national affairs, where and in so far as there is a basis of general agreement deeper and more persistent than the variations of surface opinion; but as soon as a really fundamental point is touched, as soon as a primary instinct, whether of self-preservation or of justice, begins to be seriously and continuously outraged, the democratic convention gives way.

Fear of “the tyranny of the majority” does sound somewhat crass if those who have the most to lose for the sake of establishing a more equitable and fairer society for all speak about their own interests only. Attention is deflected to a more idealistic cause, one that makes the opponents of majority rule look like white knights  with nought but the interests of others at heart, like religious minorities. (Never mind the fact those opposed to full democracy at other times expressed horror that the advocates for extending the franchise would “destroy all reverence for religion” and roll back the power of the Church!)

No minority, for example, even in a compact modem State, either would or ought to submit to a decision of the majority to prohibit the exercise of their religion. Such a decision could only be carried into effect by force, subject to the contingency of armed rebellion; and orderly government would dissolve into veiled or open civil war. Similarly, and in spite of the optimism of Home Rulers, it is perfectly possible that in the case of a population as heterogeneous as that of Ireland, the attempt to introduce the system of government by the majority might really drive the minority to rebellion. (Dickinson 1898, p. 161f)

The minority with the wealth and industrial power had the means to fight. They also were acquiring the means to fight without necessarily always resorting to physical violence.

The Warnings

Continue reading “How Propaganda Subverted Democracy – the Beginning”


2016-09-11

“America, the most propagandised of all nations”

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by Neil Godfrey

This post is a sequel to Propaganda in Modern Democracies

Man is essentially more rational than irrational when he has access to adequate knowledge. When issues are clearly understood, a generally sound judgment is in evidence. The tragic fact remains, however, that he still lives in a world which seldom allows him the full information he needs to display consistently rational behavior. . . . The American man in the street is, as Childs contends, the most propagandized person of any nation . . . (Meier 1950:162)

Nor do other nations that have come increasingly under the influence of the United States have room for complacency and future posts will look at instances where American propaganda techniques have become established in other countries.

Propaganda in a democracy has been most commonly channeled through commercial advertising and public relations.

In the United States over a very long time now these methods have been honed by incomparably more skill and research than in any other country. In the 1940s Drew Dudley, then chief of the Media Programming Division of the Office of War Mobilization and Reconversion, not only observed with satisfaction that ‘advertising is peculiarly American’, but added on a note of (perhaps rather less well founded) pride that ‘Hitler … employ[ed] the technique of advertising during the pre-war and war years, frequently referring to America’s advertising in glowing and admiring terms in Mein Kampf, and later utilising advertising’s powerful repetitive force to the utmost’ (Dudley 1947:106, 108, cited in Carey 1997:14).

Traditional media deployed: film, radio, TV, even comic strips, and now, of course, our new communication technologies daily vying for our attention.

Recall Jacques Ellul’s definition from the previous post to keep in mind what is at work through these media:

Propaganda is the management of collective attitudes by the manipulation of significant symbols.

There are certain characteristics of American society that has made it particularly fertile ground for the creation of durable emotional symbols charged with power to manipulate public attitudes.

goodevilOne of those characteristics is the historical predisposition of American society to fall in line with a dualistic or Manichean world-view.

This is a world-view dominated by the powerful symbols of the Satanic and the Sacred (darkness and light). A society or culture which is disposed to view the world in Manichean terms will be more vulnerable to control by propaganda. Conversely, a society where propaganda is extensively employed as a means of social control will tend to retain a Manichean world-view, a world-view dominated by symbols and visions of the Sacred and the Satanic. (Carey 1997:15)

Another quality is the pragmatic orientation of US society.

This is a preference for action over reflection. If the truth of a belief is to be sought in the consequences of acting on the belief, rather than through a preliminary examination of the grounds for holding it, there will be a tendency to act first and question later (if at all — for once a belief is acted upon the actor becomes involved in responsibility for the consequences and will be disposed to interpret the consequences so that they justify his belief and hence his action). If it is that American culture, compared with most others, values action above reflection, one may expect that condition to favour a Manichean world-view. For acknowledgement of ambiguity, that is, a non-Manichean world where agencies or events may comprise or express any complex amalgam of Good and Evil — demands continual reflection, continual questioning of premises. Reflection inhibits action, while a Manichean world-view facilitates action. On that account action and a Manichean world-view are likely to be more congenial to and to resonate with the cultural preference found in the United States. (Carey 1997:15)

Continue reading ““America, the most propagandised of all nations””


September 11 and the Surveillance State

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by Tim Widowfield

There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork. It was even conceivable that they watched everybody all the time. but at any rate they could plug in your wire whenever they wanted to. You have to live – did live, from habit that became instinct – in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinized. (George Orwell, 1984, Chapter 1)

Our world, sixteen years after 11 September 2001, has changed dramatically in both subtle and obvious ways. We scarcely notice one of the most all-encompassing changes, namely the loss of privacy in almost every facet of our lives. Cameras track us everywhere we go. Our credit card payments betray our every purchase. Our cell phones share our GPS locations. We voluntarily tell people where we are, where we’re going, what we’re eating, and what we’re thinking on social media platforms.

Mostly, we relinquished our illusion of privacy without a peep. Our language shows the voluntary nature of our loss: We share with people, and simultaneously, we share with our governments. Once upon a time in the West, we trusted our governments to spy only on suspects. If they gathered enough evidence, they might arrest those suspects. But now our governments “surveil” those whom it deems “persons of interest.” If those persons act “suspiciously,” they may be “detained.”

Presumably, we allowed these changes to occur because of 9/11, specifically, because our intelligence agencies had failed. Surely, if a small band of terrorists could bring down skyscrapers in Manhattan and strike the Pentagon, someone must have failed somewhere. We can’t deny that. But exactly where did that failure occur? Continue reading “September 11 and the Surveillance State”


2016-09-10

Propaganda in Modern Democracies

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by Neil Godfrey

Ellul, author of Propaganda, The Formation of Men's Attitudes
Ellul, author of Propaganda, The Formation of Men’s Attitudes

It is a remarkable fact worthy of attention that modem propaganda should have begun in the democratic States. During World Was I we saw the combined use of the mass media for the first time; the application of publicity and advertising methods to political affairs, the search for the most effective psychological methods. But in those days German propaganda was mediocre: the French, English, and American democracies launched big propaganda. Similarly, the Leninist movement, undeniably democratic at the start, developed and perfected all propaganda methods. Contrary to some belief, the authoritarian regimes were not the first to resort to this type of action, though they eventually employed it beyond all limits. This statement should make us think about the relationship between democracy and propaganda. (Ellul 1973:232f)

Propaganda began in modern democratic states? Surely those of us who are so fortunate to live in open democracies are free to think for ourselves and make informed decisions for the greater good. We have a free press, publicly accountable education and the secret ballot. After all . . .

In 1942 Henry Wallace coined the phrase ‘the century of the common man’ to epitomize his belief that American (and world) society would come under the influence of the needs and aspirations of the great mass of ordinary people. He foresaw a society where education, science, technology, corporate power and natural resources would, to an unprecedented extent, be controlled and used in the service of large humane ends rather than in the service of individual power and class privilege (Blum 1973:635-40 cited in Carey 1997:11).

Comparable predictions have been made of the age of the internet.

“If you want to see propaganda in action look at North Korea,” we think. The idea that those of us living in free and open democratic societies are influenced by propaganda seems laughable by comparison.

There’s a catch, however. Crude propaganda is a very blunt instrument. It’s the sort of obvious propaganda we could see practiced by the Soviet leadership. It made little use of social science or psychology to shape its techniques and many of its intended targets could see right through it. People would in private roll their eyes or seek out foreign media instead. When the authoritarian system collapsed people no longer had to pretend to believe it. As I’ll discuss in future posts, sophisticated propaganda techniques that did make use of research in the social sciences and psychology began in the United States and they have proved far more effective. Expensive policing, spying and dictatorial intimidation and coercion are not needed. In place of a Goebbels-led Ministry of Public Enlightenment and Propaganda we have Public Relations and Human Relations departments. We have the ever-helpful Press Releases put out by corporations and government departments. Media Management has become a major part of political party and corporate business. Not that “information services” are themselves propaganda. There is more to it than that.

So let’s back up and understand what propaganda is.

Harold Lasswell
Harold Lasswell

A leading figure in the development of propaganda in the United States was Harold Lasswell. We’ll talk more about him later. For now, here is his definition:

Propaganda is the management of collective attitudes by the manipulation of significant symbols . . . Collective attitudes are amenable to many modes of alteration . . . But their arrangement and rearrangement occurs principally under the impetus of significant symbols; and the technique of using significant symbols for this purpose is propaganda. . . .

Literacy and the physical channels of communication have quickened the connection between those who rule and the ruled. Conventions have arisen which favor the ventilation of opinions and the taking of votes. Most of that which formerly could be done by violence and intimidation must now be done by argument and persuasion. Democracy has proclaimed the dictatorship of palaver, and the technique of dictating to the dictator is named propaganda.

(Lasswell 1927:627-631)

The public may believe it is the ultimate ruler (dictator) in a democracy but Laswell is saying that those in power, business, corporate and political, have the means to shape the public’s values, beliefs, actions by methods far more sophisticated than those used by Goebbels.

Lest the comparison with Goebbels sound overblown, note what Drew Dudley (1947: 107) wrote for the American Academy of Political and Social Science shortly after the war:

It is rather amazing that during all the war years of government advertising, virtually no one raised the cry, Propaganda! One might have expected to hear someone label the use of advertising techniques by government as “Hitlerism.” Actually, Hitler did employ the technique of advertising during the prewar and war years, frequently referring to America’s advertising in glowing and admiring terms in Mein Kampf, and later utilizing advertising’s powerful repetitive force to the utmost.

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